5 reasons why you’re website’s making you leave $$ on the table

February 14, 2023

5 reasons why you’re website’s making you leave $$ on the table

So you just got a website for your business, which looks cool(To you maybe). But you started noticing your website’s bounce rate is really high(Bounce rate: the rate of visitors leaving the site right before landing)

Higher bounce rate points people are really disliking the website.

Well if it’s your site then, you my friend is losing a lot of potential clients/customers, thus losing money.

So in this post, we’ll learn

Top 5 reasons why people are running why from your website

(Fix them to earn more)

Website takes too long to load
Website copy is not bold enough
Poor & confusing design
Irrelevant content
Not optimized for mobile

1.Website takes too long to load

One of the most frustrating experiences for website visitors is waiting for a page to load. If your website takes too long to load, visitors are likely to become impatient and leave before they have a chance to see what your site has to offer. In fact, according to Google, the probability of bounce increases by 32% as page load time goes from 1 to 3 seconds, and by 90% as page load time goes from 1 to 5 seconds.

Here are some tips on how you can improve you website's loading speed:

Optimizing Images: Large images can significantly slow down your website's load time. Make sure to compress images and use the appropriate file format to reduce their file size.
Enabling Browser Caching: By enabling browser caching, you can allow visitors to save some of your website's resources, like images and CSS files, on their browser. This means that when they revisit your site, those resources won't need to be reloaded, which can significantly speed up load time.
Minimizing HTTP Requests: Every resource on your website, from images to CSS files, requires an HTTP request to load. Minimizing the number of HTTP requests can help reduce load time.

2. Website copy is not bold enough

When visitors arrive on your website, they want to quickly understand what your site is about and how it can benefit them. If your website copy and value proposition are unclear, visitors may become confused or unsure of how your site can help them, leading them to quickly navigate away. Here are some reasons why unclear website copy and value proposition can contribute to a high bounce rate:

Here are some tips on how you can improve you website's copy

Simplifying Your Messaging: Make sure your copy is clear, concise, and easy to understand. Use bullet points, headings, and subheadings to break up text and make it more digestible.
Focusing on Benefits: Make sure your value proposition clearly communicates the benefits of your product or service, rather than just its features. Focus on how your product can solve a specific problem or meet a specific need for your target audience.
Ensuring Consistency: Make sure your messaging is consistent across all pages of your website, and that it aligns with your overall brand voice and identity.

3. poor & confusing design

Your Website Looks Like It Was Designed in the 90s.

If your website is cluttered and disorganized, it can be overwhelming for visitors to navigate. If visitors can't easily find the information they're looking for, they may quickly navigate away in frustration. It's like being lost in a maze, except the maze is made of broken links and confusing menus.

To avoid scaring visitors away with a website maze that's straight out of the 90s, here are some tips:

Keep it simple: Use clean, modern design elements that are easy to navigate.
Use a responsive design: Make sure your website looks great on all devices, from desktop computers to smartphones.
Have a clear hierarchy: Use headings and subheadings to organize your content, and make sure your most important information is easy to find.
Be consistent: Use consistent design elements across all pages of your website to create a cohesive look and feel.

4. Irrelevant Content

Have you ever been to a website, expecting to find the information you need, only to discover that the content is completely irrelevant?

I remember visiting a health coach's website to learn how he'd help me achieving my goals but all I saw was when he got his master's in health or whatever.

So, when it comes to websites, irrelevant content can be a major turnoff for visitors. If your website's information is as useful as a paperweight, visitors may quickly bounce away in search of something more relevant

So, how can you improve the relevance of your website's content?

Here are a few tips:

Know Your Audience: Take the time to understand your audience and what they're looking for. What are their pain points? What information are they searching for? By understanding your audience, you can create content that's tailored to their needs.
Conduct Keyword Research: Use keyword research tools to identify the search terms that your audience is using to find information related to your industry. By incorporating these keywords into your content, you can help your website show up in search results and attract more relevant traffic.
Provide Value: Make sure that your content provides value to your audience. Whether it's a how-to guide, industry insights, or product reviews, your content should be informative and helpful.
Keep It Fresh: Regularly update your website with fresh content to keep visitors engaged and coming back for more. Stale, outdated content can make your website appear irrelevant and untrustworthy.

5. Not Optimized for mobiles

In today's world, mobile devices have become the primary way that people access the internet. In fact, 92.1% of internet users access the internet using a mobile phone(Source: Exploding Topics)

If your website isn't optimized for mobile, you're essentially stuck in the Stone Age.

Here are some tips for a mobile optimized website(If you're not technical):

Check your website on mobile to make sure if everything looks fine
Hire someone to fix if you're not into techical aspects
Well, Wpaper Agency is offering a free site audit, you can check out

Fix these issues & expect visitors to be really interested in your service.

Well’ if you’re searching for someone to help you fix all these, you might wanna check out our Redesign service where we cover everything from redesigning to rewriting your value proposition in a way that attracts customers (It’s on discount :0)

Hi! It's Rukaiya The Girl behind your next awesome website & wpaper agency✨

I'm a tech savvy girl with marketing in my heart. So I'm here to help you learn how you can incorporate marketing tactics in websites to increase sales or conversion